How to Find a Professional Article Writer - SEO
Online niche marketing campaigns can often be handled by one person except for one small person. Unless the person organizing the campaign is a particularly talented writer, content relevant to the appropriate niche should be created by a professional writer. The requested content may include brief content for newsletters and websites or more detailed content for complete e-books. E-books are the electronic version of books. They are distributed in electronic forms and made available to readers via e-mail or the Internet. This article will mainly focus on e-books and will discuss the topics of outsourcing an e-book and finding the best writer for the job.
Outsourcing your e-books
Those who are involved in promoting a niche campaign online are likely to be very passionate about their niche topic, but their passion alone does not qualify them to write an e-book on the subject. They should be heavily involved in creating the e-book outline and should have final editing rights over the e-book but the professional writer should be responsible for writing the initial draft of the e-book. They may also be responsible for conducting the review based on the comments of the marketer and his or her staff.
For this reason, many online marketers outsource the writing of their e-books. This is a wise decision because keeping a writer on staff exclusively for the purpose of writing e-books can be very costly if there is no ongoing need for e-books. However, outsourcing work to independent contractors can be an affordable option. In this scenario, the marketer can negotiate the writing of each e-book separately or they can hire an individual or consulting firm to complete a certain number of e-books.
Finding the right person for the job
Once you've made the wise decision to outsource your e-book, it's time to start the process of finding the perfect writer to complete your e-book. There may be a number of factors to consider when choosing a writer. Some of these factors may include price, previous experience, and the quality of the writing samples provided. Prioritizing these factors is the first step in the process as they will be very helpful in the decision-making process. For example, if cost is the top priority followed by quality of writing samples and then expertise in the niche area, you might be tempted to hire a writer who is a bit less skilled but is willing to work for less.
Find a talented writer to help you get started locally or globally. You can do a local search by placing an ad in local newspapers or trade magazines. A global search can start on the internet as there are many websites available for those who want to outsource work. In either scenario, your ad must suggest relevant information that you would like applicants to provide.
Whether you decide to conduct your search locally or globally, you will likely receive multiple responses to your ad. Start evaluating these responses by eliminating poor quality responses. This is important whether or not the quality of the work is your top priority because poor work is not worth even the most affordable price. Next, rate the remaining applicants against your list of priority criteria and rank them accordingly.
You are now considering calling your top three applicants for an interview. The interview can be conducted in person, over the phone, or online. Important steps in this area will give you a good and new idea, and whether you will be able to meet expectations or not. During this time, you should also discuss scheduling to determine whether or not the applicant is available to complete the project according to your schedule.
You have to make your decision after your interview process. Just because it's time to make a decision doesn't mean you have to outsource your project to one of the applicants you interviewed. Your decision may be to hire an applicant, interview a few applicants who were lower on your list or repost your ad and request new applications.