Create an iPod Video Package inside Apple with iPhone 14
The direction Apple set for packaging is redefined with each new product. In fact, the constant research in finding the right package, the aesthetics and adapting the box to both the product and customer needs is focused on discovering a more compact way of packaging, and at the same time, with an expressive but subtle artistic touch. . Due to the characteristics of the product, iPod video packaging tries to be both practical and aesthetic, in order to somehow encode the visual characteristics and quality of the new product.
The original iPod package was a 6-inch cube box. The box was supposed to be removed from the casing, after which it was opened like a flower. The first iPod package reflected the image the company was trying to promote: a lively style, expressive elements, and fast, intense colors and sounds. After the emergence of the following types of iPods, this product image has changed into a more mature one, which is the image that is expressed through campaigns, packages, and overall product design.
The primary color of the iPod video is plain black, which is somewhat risky, but it is original, considering the fact that the main aspect of the device is the video, i.e. colors, movement and noise. With that said, there are several silver accents on the box, which represent the Apple logo and text. However, the color of the box matches the colors of the actual iPods: black and white, just like the iPod nano. By choosing these colors and this style of packaging, Apple wanted to create a more sophisticated and elegant look for the new product; Besides, product advertisements have changed to more series and mature tone.
The shape of the box is also different from the flower-like box of the first generation of iPods: this iPod video box is flat, somewhat square, more elegant and serious. In fact, this box also functions as a lid with one open end, similar to a DVD box set, but it also has another inner box, which is well fitted on the inside. The inner box opens into two distinct parts: one that contains the iPod and one that contains a compartment.
The package lacks a guide (however, it does have a small quick start guide); Instead, it contains a CD containing all the required usage instructions for an iPod video. Besides, the box contains the relevant copyright statement and inference and a protective cover for the actual iPod. The Help CD displays a convenient PDF file that fits on any computer, using English, French, German, Japanese and Chinese languages. The other inner package contains the USB adapter cable and earphones; This type of iPod has smaller size ear pads, which need protection while the case is open.
The new iPod video product, along with several improvements in the technical section (which is the most relevant video feature), has another package, picture and other viewing. The new package works to remain effective, but it becomes more secure. Besides, the new package presents a more sophisticated and elite image of the product, emphasizing elegant touches and neutral colors.